I've been asked a lot by other tour operators how it's possible to grow an air safari business and scale it rapidly. One of the biggest challenges operators tend to face is getting in front of customers. I was fortunate enough to find some good learning materials on digital marketing early on and I applied them diligently. I credit most of my success to this. In particular, I think learning search engine optimisation makes a big difference to your ability to promote yourself online. Doing SEO New Zealand is not actually that hard once you learn the basics of keyword research and targeting.